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Recommended tour operator partners: Specialist Operators

Get to know the state: Michigan’s CitiesMichigan’s Outdoor Wonders

Essential information: When to Visit | Flights | Essential Travel Info

FAQs: Your most frequently asked questions

Imagery, training & key contacts: Imagery | Training Requests | Key Contacts

YouTube & social media: Experience Michigan’s Dark Sky Parks And Preserves | Socials

Kayaking by Lake Huron's Turnip Rock - Pure Michigan
Lake of the Clouds Wilderness State Park - Pure Michigan
Silver Lakes sand dunes - Pure Michigan

Michigan’s Cities

With a number of vibrant cities each with its own unique identity. The state is home to a variety of ethnic enclaves, museums, and art galleries.

Detroit skyline - Visit Detroit


Detroit, Michigan’s premier metropolis, boasts the state’s largest urban landscape. Renowned as the epicentre of the burgeoning automobile industry and a vibrant music hub deeply rooted in history, it’s a melting pot of cultural influences. The city pulsates with a dynamic music scene, epitomized by its rich heritage in Motown, techno, jazz, rock, and hip-hop genres.

Traverse City, Michigan

Traverse City

Nestled on the shores of Grand Traverse Bay, Traverse City is a charming Midwest town brimming with natural beauty, a vibrant food scene, and a rich winemaking history. Traverse City is a haven for foodies. Sample delicious local cherries, indulge in fresh seafood caught in the Great Lakes, or savour farm-to-table cuisine at the many restaurants. Don’t miss the National Cherry Festival held each July, a vibrant celebration of the region’s cherry harvest.

Grand Rapids, Michigan

Grand Rapids

Grand Rapids is a hub for craft breweries, a haven for art and culture and a huge appreciation for natural beauty. Grand Rapids offers plenty of opportunities to get outdoors. Hike or bike the scenic trails along the Grand River, relax or kayak on the calm waters of Reeds Lake, or explore the natural beauty of Millennium Park. 

Windmill in Holland, Michigan


Holland, Michigan, will charm you with its Dutch heritage, beautiful beaches, and vibrant downtown scene. Immerse yourself in Dutch culture at Windmill Island Gardens. Explore the iconic De Zwaan windmill, a functioning marvel from the 18th century. Stroll through beautiful gardens adorned with tulips and vibrant flowers, and learn about Dutch traditions at the Cappon House and Settlers House museums.

Lansing Art District - Pure Michigan


Lansing, Michigan’s capital city, offers a surprising mix of history, culture, and outdoor activities. Lansing has a vibrant arts scene. Discover captivating murals and public art installations throughout the city. Take in a performance at the Wharton Center for Performing Arts, or browse the Lansing Art Gallery & Education Center’s collection.

Michigan’s Outdoor Wonders

Michigan’s outdoor wonders encompass its Great Lakes, numerous inland lakes, and picturesque national and state parks. From the sandy shores of Sleeping Bear Dunes to the rugged cliffs of Pictured Rocks, the state offers diverse landscapes. Additionally, the Upper Peninsula provides ideal spots for witnessing the northern lights along Lake Superior’s south shore, making Michigan a haven for outdoor enthusiasts seeking natural beauty and adventure.

Scoville Pointe, Isle Royale - Pure Michigan

National/ State Parks and Lakes

Michigan is known for its stunning natural beauty, with four Great Lakes bordering the state and over 11,000 inland lakes, along with vast forests. It has some of the world’s best hiking trails and kayaking spots. Michigan boasts some incredible national and state parks, offering diverse landscapes, rich history, and abundant outdoor recreation opportunities. Michigan’s national and state parks offer a fantastic escape for anyone seeking outdoor adventure, historical exploration, or simply a scenic getaway to reconnect with nature. We recommend visiting the following:

  • The Sleeping Bear Dunes National Lakeshore
  • Pictured Rocks National Lakeshore
  • Isle Royale National Park

This is just a small sampling of Michigan’s incredible parks. With so many options to choose from, you’re sure to find the perfect spot for your next outdoor adventure.

Au Train dark sky northern lights - Pure Michigan

Northern Lights

While spotting the northern lights is always dependent on solar activity, Michigan also offers some prime locations to maximise your chances:
  • Due to minimal light pollution, the Upper Peninsula (U.P.) is generally considered the best region in Michigan to view the northern lights
  • Anywhere along the south shore of Lake Superior is ideal. Locations like Brimley, Whitefish Point, Pictured Rocks National Lakeshore, Autrain, Marquette, Big Bay, Skanee, Eagle River, Eagle Harbor, and Copper Harbor are all good starting points
  • The best time to see the northern lights is during the equinoxes (around September 22nd and March 20th) as the night sky is darker for longer stretches. However, auroral activity can peak at any time
  • Aurora forecast websites and apps can help you predict solar activity and increase your chances of witnessing this natural phenomenon

When To Visit

With the longest freshwater coastline in the United States, pristine beaches, lakes that feel like oceans, glorious sunrises, and sunsets, travellers who want to experience the best of the outdoors, the snow-capped peaks, fresh powder, water sports and abundance of natural wilderness Michigan will be a revelation. The skies, free of light pollution, also make it the perfect place to observe night-time skies scattered with stars, and daytime skies that are the deepest blue.

The best time to visit Michigan will depend on what it is you would like to do whilst you’re there. Below you’ll find a breakdown of each season including what weather to expect…

Summer on Lake Superior - Pure Michigan/John McCormick

Summer (Jun-Aug)

Michigan in the summer time is perfect for swimming, hiking, biking and camping. There are also a plethora of festivals that take place during the summer time. During summer months you can expect highs of 26-28°C.

Aerial river and waterfall view by the 510 bridge - Pure Michigan

Autumn (Sept-Nov)

Autumn (Fall) is a beautiful time to visit. With a more comfortable climate, there is a big focus on outdoor activities and in general fewer crowds. Autumn brings beautiful colour to Michigan’s landscapes and temperatures start to decrease, ranging 7-21°C.

Ice columns in Grand Island, Lake Superior, Michigan

Winter (Dec-Feb)

This time of year is great for winter sport enthusiasts with plenty of opportunities for skiing, snowboarding and ice skating. Winters in Michigan are usually snowy and very cold with a temperature range of -1 to -6°C.

Mackinac Island, Michigan - Brand USA

Spring (Mar-May)

With the flowers starting to bloom it’s a great time to visit and enjoy everything Michigan has to offer with still fewer crowds than summer. Spring weather can be quite unpredictable. This transitional season sees temperatures range from 4-21°C.

Essential Travel Information

Aerial autumn drive - Pure Michigan/Ryan Donnell
  • UK and Irish leisure travellers will need to apply for an ESTA before travelling
  • General Tipping – Average range: 15% to 20% of the bill is the standard tip for good service at full-service restaurants
  • Michigan currently observes Eastern Standard Time (EST) throughout the year. Since the UK is currently on Greenwich Mean Time (GMT) during winter months, there’s a 5-hour time difference


Light tunnel, Detroit Airport

The State of Michigan in the American Midwest is known as The Great Lakes State, the principal airport is Detroit Metropolitan Airport (DTW). The flight time from the UK is approximately 8 hours and 35 minutes.

Travelling into Detroit Metropolitan airport, Michigan has never been easier with daily flights each week from London Heathrow into Detroit with Delta Virgin Atlantic. Iceland Air also serves regional cities via Reykjavik into Detroit Metropolitan Airport.

Your Most Frequently Asked Questions

Canyon Falls - Pure Michigan/Drew Mason
What's the weather in Michigan like throughout the year?

Michigan has all four seasons, with distinct beauty in each. Spring brings wildflowers, summer offers warm weather for swimming and spending time outdoors, fall boasts stunning foliage, and winter provides opportunities for skiing, snowboarding, and ice skating. Read on in the dedicated ‘When To Visit‘ section.

What Are Some Of The State Parks To Visit?

With so many options to choose from, we recommend checking out Pure Michigan’s Extensive List of Beautiful Michigan State Parks.

What Is There For Families To Enjoy In Michigan?

Michigan is a fantastic destination for a family holiday, offering a wonderful mix of outdoor activities, historical sites, cultural experiences, and fun attractions. Click here for some ideas for family-friendly activities to consider for your trip including beaches, gardens and water parks.

What Does Michigan Have To Offer As A Foodie Destination?

Michigan offers a delightful range of culinary experiences, from fresh takes on classic American cuisine to regional specialties you won’t find anywhere else. Here’s a glimpse into what awaits your taste buds in Michigan:

  • Mackinac Island Fudge
  • Detroit-Style Pizza
  • Coney Dogs
  • Cherries – Make time to go pick your own!
  • Wineries
  • Breweries

For more details of dining options, take a look here.

Is Michigan Still Considered An Automotive Industry Powerhouse?

Michigan is known as the “Automotive Capital of the World”. The Detroit area is home to three major American automobile manufacturers (Ford, General Motors, and Chrysler), many automotive suppliers, and a large number of engineers and designers who work in the industry. The auto industry has had a significant impact on the state’s economy and culture.

Imagery, Training & Key Contacts


Presque Isle Lighthouse - Pure Michigan

Find a selection of Michigan destination images here. For images specific to Detroit, click here.

Training Requests

The Fortress Golf Course at Zehnders, Frankenmuth - Pure Michigan/Drew Mason

Register and complete your journey to become a Pure Michigan Expert at a pace that suits you, learn about this amazing region – your customers will thank you for it. Visit Pure Michigan Expert.

Key Contacts

Round Island Lighthouse - Pure Michigan

Lauren Lawrence – Account Manager, Pure Michigan UK Tourism Office Cellet Marketing Public Relationships

Experience Michigan’s Dark Sky Parks and Preserves


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